About us



AMMEHOELA is an organic baby and kids brand. We love to make collections that last. 

Our inspiration is drawn from a multitude of sources like music, art and everything else imaginable that excite us and your little one. Gone are the days of having to choose between comfort and style. We offer a wide array of comfortable garments crafted with the utmost care to ensure the softest and most comfortable pieces emblazed with carefully selected color schemes and emblazed with the coolest hand-illustrated prints.

We design collections for baby’s and kids in the age range of 0-14 years.


AMMEHOELA is founded by Anouk Bindels (mommy of Dexx, Zepp and twins Ziggy and Poppie-Rose) and Sabine Disveld (mommy or Kris and Rey). After many years of experience in the fashion industry, they acquired a lot of knowledge and decided to make their joint dream come true: to start up there concept-driven brand.

By quitting their jobs, they had the real ‘AMMEHOELA spirit' from the start. AMMEHOELA is a Dutch word that is used by kids. Literally it means: my ass! Kids can shout out 'AMMEHOELA'! This means “I’ll do whatever I want whenever I want”.


Besides our mission to make your child feel the AMMEHOELA vibe, we also care deeply about all the people involved in making our garments. Therefore we keep track of the work environment, wages and health of our production partners. We are proud to say we use the best organic GOTS certified cotton. Since sustainability is very important to our organization. 

That's why our garments contain the GOTS, Global Organic Textile Standard certificate. This means that our garments contain for at least 70% organic fibers. Through the whole chain, from harvesting the raw materials, through the production, which contains social criteria rules, until the packaging the strict rules for organic cotton will be followed. This worldwide standard will make sure that environmentally friendly chemicals will be used and discourage the waste of water. Furthermore the GOTS certificate has a standard on the social criteria of the cotton industry. This contains matters like minimum wage, interdiction on child labor and a safe and a healthy work environment. 

Did your little AMMEHOELA kid grown a lot? Don't throw away the clothes! Give the garments to a friend, cousin, brother/sister or charity!